Building a brand online
Online branding is a way to get more exposure for your brand across digital platforms especially search and social.
While building an online brand, it is important to note the following:
a) Unique design – The creative look and feel of your website or social media pages is the first thing that your audience will remember. Your design should not only be unique but should be created in line with your overall brand positioning and target audience. For example, if you are a fun and quirky brand, the use of caricatures, bright colours will help differentiate your brand online
b) Communication message – A brand needs to have a certain voice online with clear communication on the value you provide your audience. Brand voice and the brand design combine together in creating the right personality for your brand. For example, writing copy in an informal manner with emojis add’s’ a fun personality to a young brand
c) Search results – The first source for your audience is Google search results. An effective SEO strategy with the right mix of organic search keywords will drive traffic to your website
d) Plan your Social media – Creating Facebook, Twitter and other relevant social media pages helps create brand awareness as well as generate leads. The content mix for your social media page should again be basis your overall brand positioning and should include pictures, infographics, gifs and video content
e) Balance your online media mix – The online media budget is planned basis business objectives. A mix of Google adwords and Display advertising should be used to gain leads and drive brand awareness